Vogue Williams on manageable meals and sustainable workouts

Vogue Williams has more strings to her bow than we know how to count. As well as being a TV presenter, multi-brand ambassador, Bare By Vogue founder, radio presenter, DJ, podcaster, Flexi-apper, and model, she is a mother to three young children.

With over a million followers on Instagram, it's clear that there is an appetite for Vogue Williams' life, and it seems that she's happy to serve up the content.

When we speak, Williams is in the middle of packing for a ski holiday that's over a month away - all while chatting with me to promote her January partnership with Hello Fresh, meal-kit service that is launching in Ireland.

"I'm doing this huge, massive clear out," she tells me."That's why the ski stuff is out - that's where I am in life."

The initiative aims to provide practical tips to help maintain consistency in cooking at home and finding balance for January and beyond, something that Williams is constantly striving for.

"Obviously, I don't have loads and loads of time off, so when I do have days, I'm like, 'right, this is when I get the packing done', because then it's out of the way."

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Flying into Dublin from her home in London over the weekend, the Howth native landed in Dundrum as part of the campaign to share Hello Fresh's research.

Their survey found that 32% of people still haven't bounced back from the festive season, while 59% of Irish people agree that the most challenging adjustment during the year is the 'bounce back' to routine and finding your balance in January.

As well as clearing out her house, and planning ahead to things she can look forward to, the TV presenter says that her path to feeling her best includes manageable meals and sustainable workouts.

"I love the 20-minute meals," says the mother of three. "I should really branch out into the longer ones, but like 20-minutes to cook your dinner, with everything sent to you, it's really easy and it's different kinds of foods."

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Trying to feed herself, her 30-marathon-in-30-days running husband Spencer Matthews, as well as three children under six is no mean feat. The answer, as it so often is, is pasta.

"I try and buy things that will suit everyone, like, I love pasta dishes, my kids will eat all the pasta dishes, so that's kind of done then. For us, it's just about finding different things that will work. If you're doing a 20-minute meal, you kind of don't mind doing a meal for yourself and then something else later on. It's not taking up loads of your time," she says.

"I also love the non-waste aspect, I hate wasting food," she adds. "I like the idea that there's so many different things you can try and if you don't like certain things, you can just opt out for the next time. You do try a bit more."

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Known as the sleep-obsessed, milk-drinking, bath-loving, fitness-fanatic counterpart to 'space gin' drinking, chicken sandwich-on-the-go eating, stand-up comedian Joanne McNally on their podcast, My Therapist Ghosted Me, Williams has become associated with her healthy lifestyle.

So much so that she co-created an at-home fitness app alongside her trainer John Belton. Sharing full-body burning workouts that require little space, time and equipment, Vogue can often be found sharing technique tips and athleisure inspiration across social media.

"It slots into my diary as if it's an appointment," she says of her regime. "That was one of the reasons we started the Flexi app. For me, it's about finding time that you're able to do it."

"You don't actually have to do more than half an hour, you just don't," she insists. "I'm quite active anyway, I'm walking the kids to and from school every day - that nearly takes an hour by the time I'm finished, so that's still training. That's part of my training routine."

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With fitness being such a core part of her brand, and with a history of anxiety, the social media personality says she is mindful to look after her mental health and avoid putting herself under pressure.

"I think I've found a really good balance in my life," she muses. "I never put up, really, what I eat because I wouldn't say I eat really well all the time. I'm just big into eating non-processed food."

Chocolate and crisps will never be banned, and Dip Dabs are famously a favourite of Williams, but overall she finds that avoiding ultra-processed food and alcohol has been a way to stick to a sustainable routine.

"If I go out drinking or anything like that - that just wastes so much of my time," she explains. "That's probably why I don't drink very often anymore. I think that, for me, it makes me feel awful; I don't eat well, I eat rubbish for days, and you kind of waste a day away.

"But, to be honest with you, it sounds like I have a lot on but it's all spread out. I'm not working like a mad woman all day long, like, I drop the kids to school, I collect them most of the time. I try to finish work by half four so I can spend my time with the kids."

"I'd say my social life is probably the thing that has most affected by my work," she laughs. "There's not too much of that anymore."